Pakistani designer Khadija Shah, whose label Élan is making an India debut, finds both the neighbouring countries sharing the same taste and sensibilities along with similar culture and identities. She says she planned to bring the brand to India as it has received a love from here.
“India is a country with tastes and sensibilities very similar to Pakistan. We share a similar culture, history, and identities. Over the years, Élan has received a lot of love from India, from some getting in touch with us for couture and bridal wear, to others reaching us in markets like Dubai and Singapore for our ready to wear collections.