Changing over to eco-fur garments and accessories, the label will continue to work with master furriers to preserve jobs and know-how.
In a joint statement with animal rights advocacy group Humane Society International, Italian luxury group Dolce&Gabbana announced on Monday that it will stop using fur in all its collections starting this year.
“The entire fashion system has a significant social responsibility role that must be promoted and encouraged,” said the group’s communication and marketing officer, Fedele Usai.
The brand will switch to eco-fur garments and accessories, continuing to collaborate with master furriers to preserve their jobs and know-how.
A number of fashion brands, including Armani, Kering, Prada, Valentino, Versace, Moncler, and luxury e-commerce platform Yoox Net-a-Porter, have already made the commitment to ban animal fur to appeal to younger customers.
“The entire fashion system has a significant social responsibility role that must be promoted and encouraged,” said the group’s communication and marketing officer, Fedele Usai.
The brand will switch to eco-fur garments and accessories, continuing to collaborate with master furriers to preserve their jobs and know-how.
A number of fashion brands, including Armani, Kering, Prada, Valentino, Versace, Moncler and luxury e-commerce platform Yoox Net-a-Porter, have already made the commitment to ban animal fur to appeal to younger customers.