Arunachal Governor Brig. Dr. BD Mishra today launched a media campaign featuring bollywood star & state brand ambassador Sanjay Dutt, commemorating 50 years of Arunachal Pradesh at the Padi Yubbe stadium in Ziro, amidst a select gathering of attendees which included public leaders, senior bureaucrats, media personnel as well as representatives from Panchayati Raj institutions.
The campaign features Sanjay Dutt taking his producer-actor friend Rahul Mittra on a virtual journey through breath-taking locations across Arunachal Pradesh while also showcasing the state’s equally vibrant and diverse cultures.
The occasion marks the 50th anniversary of Arunachal Pradesh, which will be commemorated with a month-long festival starting today in Ziro of Arunachal’s Lower Subansiri district where the state got its name and Union Territory status in 1972. Similar commemorative events are also proposed to be held in destinations within the State and in select cities in the country.
The event saw addresses by senior leaders Chief Minister Pema Khandu, Assembly Speaker & Chairman of 50 year celebrations Pasang Dorjee Sona, Union Law & Justice Minister Kiren Rijiju, Deputy CM Chowna Mein and state agriculture minister Er Tagi Taki. In keeping with the theme of the celebrating the past and enriching the future, the eight former Chief Ministers of the State and members of the First Agency Council were feted as part of the celebrations. The campaign produced by Rahul Mittra Films aims to put Arunachal Pradesh on the international tourist map, apart from increasing awareness amongst the state’s youth on the perils of substance abuse.