Gleeden, the world’s largest extramarital dating app, made by women for women, recently achieved the milestone of acquiring 3 million users in India. Gleeden has been highly popularized in the Indian market to become the go-to platform for individuals looking for discreet extramarital affairs.
|| Suman Bajpai
To celebrate this achievement, Gleeden conducted a nationwide survey, to understand the continuously changing status of relationships, focusing on how GenZ, Millennials and GenX individuals feel about love and marriage.
This is the third survey of its kind that has been conducted by one of the leading global market research organizations, IPSOS, on behalf of Gleeden and focuses on love, marriage, and infidelity trends among three generations who have deeply embedded India’s socio-cultural thinking in themselves. The survey was conducted among 1,510 individuals, both men and women, who are aged between 18-60 years and living in 12 tier-1 Indian cities (Delhi, Jaipur, Ludhiana, Kolkata, Patna, Guwahati, Mumbai, Ahmedabad, Indore, Bangalore, Hyderabad & Kochi), and tier-2 cities (Jaipur, Lucknow, Chandigarh, Gurugram, Indore, Noida, Surat, Nagpur, Bhubaneswar, Bhopal)
The focus of the study was to understand the changing perception of infidelity among GenZ, Millennials and GenX, and the emerging trends that are changing their understanding of love and marriages. The survey was conducted in May 2025 by IPSOS on behalf of Gleeden, with the objective of understanding how love and relationships are changing among GenX, Millennials and GenZ Indians, and how their opinions have shifted over the last years. The results have since indicated that more Indians are opening up towards the notion of infidelity as an enabler for emotional availability and happiness and are more receptive towards meeting new people.
Country Manager of Gleeden India, Sybil Shiddell, said, “The survey paints a detailed description of how Indians perceive relationships and the challenges these have to face in order stay healthy and happy, including infidelity, and how the different generations have been shifting opinion and mindsets over the past few years. It revealed that 33% of the total respondents feel that work-life balance and lack of quality time with family is a major challenge that leads them towards infidelity. The millennials (42%) make up the major part of these respondents, who are interestingly also part of the current workforce, whereas GenX (27%) and GenZ (31%) respondents also provide major backing in this aspect.
Despite affirming to feel very happy and sexually satisfied in their current relationships, over half of the total respondents (51%), say that they lack any emotional connection with their partners, whereas 42% and 38% respectively highlight that lack of excitement & thrill, and physical intimacy is why they are indulging in infidelity. The GenX (55%) are the major voices who do not have any emotional connection with their partners, whereas 49% of GenZ say that they are not satisfied with the physical intimacy that they have currently. 54% of GenX respondents say that they frequently have thoughts of exploring connections beyond their relationships, with 44% of GenZ and 39% of millennials having the same opinion.
Gleeden has 3 million subscribers. But it isn’t stopping at 3 million. It has shared its plans to expand into more cities and roll out innovative features. The platform is eyeing a 5-million-strong community by next year.
