Tag - fashion

Life Style Women

Samshék raises awareness on fashion technology

Plus size styling event was organized in Samshék store at Seasons Mall Pune on 21.December 2019. Samshék, in collaboration with the plus size women of India community, hosted an event at their tech fashion retail store. It was a styling event for plus size women. The purpose was to create awareness about various body types, how technology can help resolve the biggest pain point of fit in the garment and why digital customization is the next upcoming tech in fashion and retail.
The plus-size fashion tech convention was attended by various plus-size influencers, housewives and women entrepreneurs.

Bakir Manasawala, the store manager explained, “Samshék is a tech fashion brand, and we work on zero waste policy, sustainability and digital customization. We have a concept of 3D body scanner which takes 150 measurements in 5 seconds. We are customizing sizes from XS to 9XL which helps consumers to get the perfect fit according to your body type. Because not everybody fits into the mainstream retail clothing system”.

He spoke about the brand, their concept behind body scanning, digital customisation, their future plans and how Samshék is working towards zero waste policy to make their brand more sustainable and ethical.
It was an evening filled with glamour, technology and fashion styling. Various women of all body shapes and sizes tried virtual customization process to understand what kind of garment will suit their body shape.
In their fashion styling segment, the fashion consultant explained about the body types and what clothes they should wear according to their body type; the gorgeous ladies tried their outfits and appreciated the idea of digital customization. She further explained the concept of power dressing and corporate styling “It’s amazing! It’s like a personalized retail experience especially for women who struggle to find clothing in their size” said one of the plus size women Samiksha Bajaj the Co-Founder of Samshék stated, “Everybody type is unique in its own way and women should love it and feel confident about it. With emerging technologies, 3D body scanning and virtual customization, Samshék makes this possible” Samshék is looking for its expansion in the domestic and international market to spread awareness about the concept of virtual customization and zero waste policy through such events. Their vision is to be at the forefront of fashion technology and sustainability in the coming next 5 years and is planning to open up more tech stores in the coming year ahead.

Life Style News/Events

UNIQLO opens its second store in Cyber Hub Gurugram

UNIQLO, the Japanese global apparel retailer, today launched its second store in India at DLF CyberHub Gurugram at 1 pm. After its successful debut in October this year at Ambience Mall Vasant Kunj, the latest store location is a one-of-its-kind concept in India that offers a premium socializing zone in the corporate hub of the city. The 12,200 square feet store will introduce a brand new shopping experience for Gurugram customers with its thoughtful designs, high-quality and functional products that are made for all. Around a thousand people queued in front of the store to witness and shop at the store opening.
Commenting on the opening of the store, Tomohiko Sei, CEO UNIQLO India, said, “We are excited to launch our second store within two months of our debut in India. CyberHub is a unique location and is a hub that brings together people from all walks of life, culture and diversities much as UNIQLO’s philosophy of Made for All. We are confident that UNIQLO’s highly functional and high quality apparel that we call LifeWear will be loved by one and all”.
UNIQLO DLF CyberHub will feature UNIQLO LifeWear clothing that comes from the Japanese values of simplicity, quality and longevity for men, women, kids and babies. This includes iconic UNIQLO products such as the innovative and functional Ultra-Light Down (ULD), Fleece, Pile lined sweat collection, flannel collection and HEATTECH garments, as well as products featuring premium fabric like denim, cashmere, and Extra Fine Merino. The store will also feature smart casual wear and office wear, including rayon blouses for women, EZY bottoms for men and women, and more.

Spread over two floors and with a total retail space of 12,200 square feet, UNIQLO DLF CyberHub welcomes customers with its minimalistic and futuristic design sensibilities. The store design is well integrated with the design approach of the surrounding buildings and showcases an impactful façade. Anchored by a 10-metre high ceiling, the store is an inviting space for customers. The special 2000 square feet UT corner highlights stainless steel structures and an LED ticker, running from one end to the other. A T- shaped staircase draws the pathway for easy access to the first floor where men and women wear collections are showcased.
In addition, the new store continues UNIQLO India’s Good Neighbourhood Guide endeavor, highlighting the hidden gems of local neighborhoods. This is also to showcase local community efforts and bring them forward to all our customers.

To celebrate the opening of CyberHub store, UNQILO will offer free tote bags to the first 200 customers who queue to shop on the launch day. In addition, an INR 500 welcome coupon will be given to every customer who downloads the UNIQLO India APP before 6th of December. The coupon can be availed at UNIQLO DLF CyberHub store from 28th November to 6th December at a minimum purchase of INR 4000. As a special offer, UNIQLO will also provide exclusive limited deals on the Rayon blouse and the Non-Iron shirt from 28th November to 1st December.



  • The Asian Chronicle


  • Style Hut, fashion feature magazine