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What millennial Parents look for in Baby Skin Care Products’?

Natural baby skincare products can be a safer option, when it comes to childcare, many of us will agree that ancient child care methods are today backed by science, with the backing of Modernity and advancement to provide a safe and nourishing skincare solution for children many of us look upon the products that have natural ingredients.

With such a concept, CITTA Range comprises baby-friendly products, made of natural ingredients, entrenched with deep research and study, for happy millennial parenting Inspired by the traditions and knowledge of childcare passed down by grandmothers to mothers, the Dadi Nani Ke Nuskhe is what CITTA’s range of baby care products pride in.

Newborn baby skincare is a delicate matter. In the early months, as your baby’s immune system develops, you’ll want to use the mildest cleansers and the smallest bit of lotion. But when dry skin, eczema, and diaper rash appear, it’s time to treat those problems.

Your newborn needs dye-free, fragrance-free baby skincare products. If there’s a newborn in your family, here are a few tips before you start shopping:-

Read labels carefully

Baby skincare products that contain dyes, fragrances, and chemicals can irritate a baby’s skin and breathing.

Natural baby skincare products are safe for most infants. But if you have allergies or asthma in your family, your newborn may also be sensitive to botanicals and herbs in some products.

The label “hypoallergenic” can be misleading. The term means that the product is less likely to cause an allergic reaction, but that doesn’t necessarily mean the product is gentler on the skin than other products.

Therefore,  each product by CITTA is free from phthalate- and paraben-free. Those chemicals are potentially harmful to babies. Each product has been designed with thought and age-old wisdom married with state-of-the-art technology and natural Indian ingredients.

Natural baby skin care products are safe for most infants

But if you have allergies or asthma in your family, your newborn may also be sensitive to botanicals and herbs in some products.

Keeping in mind the tender and fragile skin of babies and toddlers, CITTA’s formulations are Safe and Tested that work well for the fast-paced demanding self-sustained life of millennial couples today. That is why they are developed using natural ingredients.

Look for products that are phthalate-and paraben-free

CITTA guarantee is free of parabens, sulphates, silicones, mineral Oil, and allergens. Keeping the motto of transparency as a way to serve each parent, CITTA mentions each ingredient clearly on its packaging. Whether it is the various natural oils, the oat silk, or the multiple extracts, each one of them has been combined with precision in a controlled environment and has received all the safety approvals. Ranging from hair and body cleansers to massage and oiling products for babies CITTA has introduced 11 SKUs that are dermatologist approved, plumed with skin-friendly pH, using Good Manufacturing Practices (GMP), and are cruelty-free.

Baby Skin Care Products

As you set up the baby’s skincare products corner, here are a few products to be a must

Baby Balm aka (body butter) is the first Indian baby balm by CIITA. It is loaded with the goodness of Shea butter, which fights dryness and provides deep nourishment to a baby’s skin. It is a soft and supple anti-microbial formula that provides longer-lasting moisturization due to its unique blend of 7 nourishing oils that provides nourishment, protection, and replenishment and the love of natural antioxidants.

Baby soaps, washes/cleansers, and shampoos: Cleansers and washes are mild and safe for newborns. But use baby soaps sparingly, as they can dry newborn skin.

Foaming Baby Wash and Shampoo: This is a great way to help keep skin clean and moisturized at the same time, Baby Shampoo with no more tear formula is easy to help clean the scalp and hairs soft.

Baby lotion Helps moisturize newborn skin. Use sparingly on tiny newborns.

Moisturizing Baby Balm: Can be used to treat diaper rash. It provides the baby’s skin with a protective barrier against moist diapers. You may be asked to apply it to the healing circumcision site.

Baby oil: This classic is best used as a massage oil for newborn skin, not as a moisturizer. Newborn skin does not absorb it well. Similarly, the specially formulized Baby oil is an amazing amalgamation of 12 Nourishing oils. Nonallergic, non-sticky, a fragrance-free formula, the Nourishing Baby Oil is anti-microbial Anti-inflammatory.

Baby powder: If using baby powder, try to find powders that are talc-free and take care to keep them away from the baby’s face and genitalia. The talc or cornstarch in the powder can cause breathing problems a supreme absorption capacity and allows its skin-friendly pH properties to help your baby’s skin stay fresh throughout the day.



Culminating out of love and experience in child care over the years, CITTA is the brainchild of mother-daughter duo Akanksha and Monisha Sharma who bring a gift of baby-friendly products for millennial parents. The brand envisions providing the same love and cares that a grandparent would, while today’s parents juggle personal growth and parenting altogether. Working on the principle of ‘Tradition backed by Science’ all CITTA products are a culmination of best practices in baby-rearing and caring. Powered by the prestigious Lexicon Group (Pune), this homegrown brand brings to millennial parents specially curated baby products for the age groups of 0-5 years.






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